3 Months, 10X Sales for Gulf Souq
Thynck Results Rise for Our E-Commerce Brand
Client: Gulf Souq
₹11,30,552
Gross Sales
2,031
Orders
₹30
Cost Per Purchase
10X
Revenue on Ad Spend
Client
Gulf Souq
Industry / Category
Performance Marketing
Timeline
Ongoing Campaign
Deliverables
- Meta Ads Management & Optimization
- Shopify Website & Conversion Optimization
- Product & Location Performance Analysis
- Catalogue & Retargeting Strategy
- Creative & Content Strategy
- Returns & Cancellation Analysis
- Analytics, Reporting & Growth Strategy
The Challenge
Gulf Souq brings Gulf-favorite products — food items, chocolates, watches, lifestyle goods, and gifts — to customers across India. As the business grew, the goal shifted from simply selling online to building a scalable, profitable eCommerce system. That meant driving consistent website purchases, identifying which products had the highest sales potential, expanding beyond Kerala, improving Meta Ads performance, and reducing losses from cancellations and returns, all while strengthening brand trust and visibility.
Our Strategy
Rather than treating this as a pure advertising problem, we approached it as a full eCommerce growth system. Our systematic, results-oriented strategy focused on: • Data-Driven Content Strategy • Targeted Campaigns • Campaign Scalability • Continuous Optimization Meta campaigns were structured around individual products, catalogue sales, retargeting, and awareness. We analyzed performance product by product to identify winners and prioritize spend, while using Shopify order data to understand which locations were driving profitable purchases versus cancellations and returns.
The Solution & Execution
We structured and continuously optimized Meta campaigns around individual products and customer intent, while analyzing Shopify data in parallel to track real business performance — not just ad metrics. Product-wise and location-wise sales were reviewed to find scaling opportunities. Returns, cancellations, and PIN-code performance were tracked to identify where orders were being lost. Alongside paid advertising, we optimized the Shopify website, product pages, catalogue, and content strategy using product demos, UGC, reviews, and lifestyle creatives to support conversions at every stage.
Real Results, Real Growth
In just 3 months, the results spoke for themselves: Key Performance Numbers: • Gross Sales: ₹11,30,552.53 • Total Sales: ₹9,77,510.00 • Net Sales: ₹7,88,710.30 • Orders: 2,031 (Fulfilled: 1,457) • Returning Customer Rate: 8.32% • Cost Per Purchase: Reduced to just ₹30 Total Sales Breakdown: • Gross Sales: ₹11,30,552.53 • Discounts: ₹0.00 • Sales Reversals: –₹3,41,842.23 • Net Sales: ₹7,88,710.30 • Shipping Charges: ₹96,660.00 • Taxes: ₹92,139.70 • Total Sales: ₹9,77,510.00 Before vs After Optimization: Through continuous testing and optimization, cost per result dropped significantly while the number of website purchases increased sharply — delivering higher conversions with much greater ad-spend efficiency.
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We've helped brands like Gulf Souq achieve 10X revenue on ad spend and bring cost-per-purchase down to just ₹30. You could be next. Get in touch to see how we can transform your digital presence.
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