900+ Leads & 272 Admissions for a New Preschool Brand
Client: SKYLAR International School
900+
Qualified Leads
272
Students Admitted
5M+
Total Reach
Meta + Google + YouTube
Channels Used
Client
SKYLAR International School
Industry / Category
Performance Marketing
Timeline
Ongoing Campaign
Deliverables
- Brand Identity & Positioning
- Meta Awareness & Lead Gen Campaigns
- Google Search Ads
- YouTube Ads
- Landing Page Design
- Ongoing Social Media Content
The Challenge
SKYLAR International School launched as a brand-new preschool in Sasthamcotta, Kollam, with zero brand recognition and no social proof to lean on — no parent testimonials, no alumni stories, no word-of-mouth. Its content library was limited to a few anchoring videos, and its social media presence was small with little organic engagement. Competing against established preschools with years of reputation and parent trust meant we had to build credibility and drive admissions at the same time, from a completely blank slate.
Our Strategy
We built a strong brand identity around SKYLAR's internationally inspired curriculum and child-centered teaching approach, then structured the campaign in phases rather than jumping straight to lead generation. The goal was to first make local parents aware SKYLAR existed and could be trusted, then convert that awareness into enquiries, and finally capture the highest-intent parents actively searching for a preschool.
The Solution & Execution
We rolled this out in three steps. First, Meta Awareness campaigns introduced SKYLAR to local families and built initial recognition. Once visibility was established, we launched Meta Lead Generation campaigns with admission-focused creatives and clear CTAs, continuously optimizing to bring down cost per lead. Finally, we built a dedicated landing page and layered in Google Search Ads and YouTube Ads to capture parents actively searching for preschools and reinforce brand recall. Throughout, we kept refining targeting and creatives based on real campaign data rather than guesswork.
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