Zero to Page One: How Brooke Paints Took Over Google Search in Kerala
Client: Brooke Paints
13/15
Target Keywords at #1
100%
Keywords in Google Top 11
0 → #1
Organic Presence Built
6 Months
Project Timeline
Client
Brooke Paints
Industry / Category
SEO
Timeline
6 Months
Deliverables
- Technical & On-Page SEO
- Content & Blog Strategy
- Link Building & Authority
- Keyword Research & Rank Tracking
The Challenge
Brooke Paints came to Thynck with a brand-new website and no organic footprint whatsoever — no rankings, no indexed authority, and no history for Google to trust. They were entering one of Kerala's most competitive local categories, going up against paint manufacturers and suppliers who had years of domain age and backlinks behind them. The brief was direct: build visibility from scratch, and do it fast enough to start generating qualified organic enquiries within the first two quarters — without an existing content library, backlink profile, or brand recognition to lean on.
Our Strategy
With a new domain, we knew aggressive keyword targeting alone wouldn't work until Google had a reason to trust the site. We built the strategy around three priorities, run in sequence but overlapping: get the site technically flawless and fully crawlable, establish topical authority around Kerala's paint category through consistent content, and build the domain credibility that only backlinks and off-site signals can provide. We mapped a keyword set spanning high-intent commercial terms (best paint company in Kerala, No.1 paint company in Kerala), product-specific searches (waterproof paint, primer paint, wood coat paints, enamel paint), and broader category terms (Premium interior/exterior home colours) — balancing quick local wins with harder, higher-volume head terms.
The Solution & Execution
We executed this through a four-pillar approach: 1. Technical & On-Page Foundation: Prioritized crawlability and indexation first — clean site architecture, optimized meta titles and headers, structured data, and internal linking across every product and category page. 2. Content & Topical Authority: Built a content calendar around Brooke Paints' actual product range — exterior emulsions, interior emulsions, primers, enamels, waterproofing, thinners, and wood coatings — publishing consistently to establish domain authority. 3. Link Building & Authority: Targeted link acquisition program to accelerate domain authority. 4. Rank Tracking & Iteration: Weekly rank tracking from November through February to optimize positions.
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